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Michelle Gorton

Intellectual Property

Michelle is a business-minded, yet incredibly approachable, legal specialist. She has a wealth of experience working with start-ups - as well as with established businesses - and enjoys seeing their businesses grow and expand. She is great at explaining the implications of legal issues and takes a personal approach when working with clients, treating them as an extension of the firm. Michelle is proactive in helping clients save on future legal fees and likes to understand her clients' plans for the future. She is known for her ability to think outside the box and identify the real-life implications of legal issues. She is also able to manage potential threats, helping her clients to pivot their approach as needed. She provides practical, hands-on advice, and is directly involved in the day to day work for each of her clients.


As the Managing Partner of Gorton IP, Michelle Gorton is a highly respected and accomplished intellectual property (IP) lawyer known for her passion and expertise in the field. With over a decade of specialist experience, she has developed a deep understanding of IP law and has established herself as a leading authority in the area.

As a member of the International Trade Mark Association (INTA), Michelle is considered a global IP thought leader. Her expertise in examining global trends in IP has been repeatedly put to use, and she is the only lawyer in Australia to be invited to write for the INTA's Global Features Sub Committee, where she shares her insights and knowledge with other trade mark lawyers worldwide. Her contributions to the field have been widely recognized and she is considered a respected voice in the IP community.

When it comes to protecting clients' intellectual property, results matter. Michelle has an outstanding record of success, having won more than 90% of her trade mark opposition cases in Australia alone. Her ability to navigate complex legal issues and her deep understanding of IP law have enabled her to influence global precedents through cases won against the world's largest tech companies. Her clients trust her to provide them with the highest level of service and representation, knowing that their IP is in safe hands.

The team at Gorton IP, led by Michelle, are experts in handling professional matters of Intellectual Property worldwide. They are known for their strategic, innovative and experienced approach in protecting and proactively promoting their clients' interests. From offering sound legal advice to offering quality legal services in regard to trademarks, licensing, property litigation, and all matters related to Intellectual Property, Gorton IP makes preserving their clients' most valuable assets their professional responsibility. With a focus on providing personalized service and a commitment to achieving their clients' goals, Gorton IP is a trusted partner for established companies, start ups and individuals looking to protect and maximise the value of their intellectual property.


Gorton IP
Suite B103, Sky City
20 Lexington Drive
Bella Vista NSW 2153

Michelle's webpage

Call: (02) 9161 3000

Mob: 0403 321 191

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